Advert Analysis

The product being sold is a camera and printer duo, named “MVX25i”. The product is almost the centre of the picture, which gives it an immediate significance over all other elements of what is included.
The two people in the ad are male and look like they are in there late 20’s. They look middle classed because they are wearing quite common, informal clothes that the average person of today would wear, which suggests comfort and relaxation.
The two men are laughing which could indicate friendship and positivity towards the product. The men are looking at the product, signifying their interest in it and the product’s dominance over everything else in their surroundings.
The two men are positioned intimately close to each other, suggesting their friendship, which again can give positive connotations to the product that is being advertised.
The advert is set in the middle of the countryside, with the men’s’ clothes covered in mud, suggesting a camping activity trip. This suggests an aura of freedom and freshness with can be tied to the product subconsciously. The still photography shows the men and the product as in focus, with the background out of focus, this averts the audiences’ eyes to the situation and the product.
The situation that is happening in the picture is completely in focus, with all insignificant aspects out of focus, this can be directly related to the product as it boasts a 2.2 mega pixel CCD.
The photo is taken in natural light, which follows the theme of the situation taking place in the countryside, and if a high key or low key lighting were to be used, the photo would look out of place.
The photo is taken as a mid-long of the men; this focuses the audience’s attention on the people and the product.
The audience’s eyes are drawn to three separate and equally significant aspects within the photo. The men as they laugh and point at the product, the actual product itself and the description at the bottom of the advert.
The image has been cropped, allowing for the description and specification of the product to be given as an out of context and almost separate advert.


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